Market status, benchmark, performance, operations and trends
The data helps to understand how things are, enlighten many aspects of our lives, the economy of the world. But the data does not speak for itself. They need to be interpreted. A job that requires attention and patience. Technological innovation has provided new and extraordinary tools to process and systematize the infinite amount of data and information available. And put them in the right hands. Your.
For product marketing, strategic banking and financial marketing OF prepares market status, benchmark, performance, operations and trends. And it has developed two platforms: the Banking Products Database active since 2008 and the Big Data OFPowerView Analytics ™ platform. Easy to use yourself. Or with the support of the OF researchers / analysts team.
Read more (Italian)The language of finance
The deep knowledge of the banking and financial market and of the Customer is at the basis of the analysis of the language and of the real communication needs of a bank or financial company. OF offers, together with the traditional activities of monitoring and survey of the markets, those of a communication and promotion agency with proprietary sites , a daily press review and an editorial board that also manages related social activities.
We identify stories, strategic media and develop the necessary tools, from projects and editorial content on paper, web and video of the Customer, or third parties. Taking care of distribution on all channels, including social networks.
Read more (Italian)Vertical surveys on the retail, private and wealth markets
A mix of data and information - «data blending» - from different sources enrich the analysis of OF. Report information is extracted from the Banking Products Database and can be used for personalized newsletters and magazines. OF realizes vertical surveys on different segments of the market from retail to private and wealth; from SMEs to corporate.
Discovering reality, photographing it and analyzing it where it is, in the middle of the people is the work of the OF analysts. Organized also with Focus Groups that arise from the Community experience that OF has been running since 2001. On the whole national territory.
Read more (Italian)Inquire about the competition
The periodic reports of the La Bussola series have been designed to make it simple but also pleasant to learn about the competition. Each issue contains a trend and an infographic that highlights the most active banks and markets during the reporting period. Discovering the competitive landscape and better evaluating one's own offer compared to that of competitors are the two activities that the DBPB of OF makes extremely easy and immediate.
Analyzing more than 1000 products and services, promotions, campaigns and loyalty initiatives of our own and competitors is the daily work with continuous updates of the OF Team working on the DBPB. The reports extracted from the DBPB for their own internal analyzes and to improve the Marketing and Communication activities can be customized to meet every customer's need. Personalization can involve both content, with targeted editions, and the support on which the report is provided, print, web, word.
Read more (Italian)SHORT STORY
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